Social Digital Commerce is a sponsor of VTEX DAY 2024, one of the biggest digital commerce events in the world.
Social Digital Commerce is a sponsor of VTEX DAY 2024, one of the biggest digital commerce events in the world. Sponsored by Esmeralda, Social will have a 105m² stand which will also showcase the company's four service hubs - Digital Management, Retail Management, International Management and Marketing Intelligence. Together, they comprise an ecosystem of digital solutions for clients wishing to leverage their businesses. On April 11 and 12, we're looking forward to seeing you all live incredible moments, create valuable connections and drive the future of digital. Can't wait to see what we're up to this year?️Get 35% off your ticket with the exclusive Social coupon: SOCIALDIGITALFULL35 on the VTEX DAY website. Visit our stand and shape the future of e-commerce without limits!
World Consumer Day: Check out our exclusive customer promotions and enjoy!
World Consumer Day is celebrated on March 15 and began in 1962 in the United States. In 1985, it was established by the United Nations (UN) as the official consumer day. Social Digital Commerce estimates growth of 30% in the month of March, compared to February, due to World Consumer Day promotions. The date alludes to consumer rights, with a focus on safety, information and benefits. It is also used to boost sales in the first half of the year, together with Mother's Day. In 2014, the first Brazilian action on World Consumer Day was recorded, where 500 e-commerces offered promotions to consumers. Check out our clients' exclusive promotions for World Consumer Day: Delrio (https://www.modadelrio.com.br/): Consumer Week Date: 13.03 to 19.03 Condition: R$15 flat-rate shipping throughout Brazil Café América (https://www.cafeamerica.com.br/): Consumer Week Date: 10.03 to 16.03 Condition: Coupon for 15% off the entire site (except machines, kits and extra-strong coffee) Tekbond (https://www.loja.tekbond.com.br/): Consumer Week Date: 11.03 to 17.03 Condition: 10% off coupon on the whole site Ajinomoto (https://loja.ajinomoto.com.br/): Consumer Month Date: 01.03 to 31.03 Condition: Selected items with up to 30% discount Shopvinho (https://www.shopvinho.com.br/): Consumer Month Date: 01.03 to 31.03 Condition: Selected items with up to 25% discount and free shipping Casa Flora (https://www.casaflora.com.br/): Consumer Week Date: 13.03 to 24.03 Condition: 20% off sitewide using coupon: semanaconsumidor; Free shipping on purchases over R$300 Evergreen (http://www.evergreen.com.br/): Consumer Week Date: 13.03 to 19.03 Condition: 10% discount on Phytoterapia Feminine Care items (https://loja.phytoterapica.com.br/): Consumer Week Date: 10.03 to 17.03 Condition: 10% discount on the entire website (except valve and bag) Concha y Toro (https://descorcha.com/br/mes-do-consumidor-249): Consumer Week Condition: up to 53% off Phillips (https://www.loja.lighting.philips.com/): Consumer Week Condition: up to 25% off Waaw (https://waaw.com.br/): Date: 11.03 to 17.03 Consumer Week Condition: up to 40% off Freixenet (https://www.freixenet.com.br/): Consumer Week Date: 11.03 to 22.03 Condition: Buy 4 and get 5% off; Buy 6 and get 10% off; Buy 8 or more and get 15% off;
Social Digital Commerce announces partnership with the Brazilian E-Commerce Association (ABCOMM)
The partnership underscores Social's commitment to being part of various fronts in the national e-commerce ecosystem, as well as valuing and contributing to the significant growth of the digital market in Brazil. Social is competing in 8 categories of the awards organized by ABCOMM, which reinforce the company's commitment to the market and its employees.
Internationalizing your business: what you need to know before crossing borders
With the arrival of 2024, the enthusiasm to execute that plan that was only on paper is gaining momentum and, for many entrepreneurs who are focused on expanding their business, internationalization is one of those goals that can prove to be both a promising and challenging step. According to the latest survey carried out by the Dom Cabral Foundation on the internationalization trajectory of Brazilian companies in 2023, around 7,000 companies in Brazil operating abroad were mapped. Within a sample that covered all regions of the country, it was found that 85.7% of them have exporting as their internationalization pillar. In addition, younger companies internationalize more quickly, while companies founded before the year 2000 took around 19 years to be able to operate in other countries, and those created after this period take only six years. This is the case of the multinational e-commerce specialist Social Digital Commerce: it was founded around seven years ago. Since 2022, it has had operations in countries such as the United States, Portugal and China, and is consolidating its branches in Latin America in Mexico, Chile, Argentina and Colombia. For the company's executive director, Ricardo Onofre, a few steps are essential to ensure the success of the expansion and the products to be marketed in a new country. "You have to take into account all the details of the new market, because not everything that works here in Brazil is successful in other nations," said the executive, who listed some essential topics for entrepreneurs who want to break new ground in 2024. Check them out: Define the country and identify the competitionMany criteria are relevant when choosing another country to consolidate your company. It's not enough just to be familiar with the local culture or to base yourself on the market figures for that sector abroad: you need to identify which territory has your market niche and target audience. That's why identifying your competitors and their level of activity is essential at this early stage. Adapting your product portfolioNot every product portfolio sold in Brazil is suitable for other countries. Various factors affect this relationship, such as habits, socio-economic context, culture and geography. In addition to the fact that the size of the market can be very different, it may even be necessary to develop a new product specifically for consumers in a given country. Understanding legislationIn the midst of the whole process of surveying the international market and drawing up a strategy within this context, another important point that goes hand in hand with building a product portfolio is studying the legislation that prevails in the chosen country. You need to research all the certifications required for a given product to enter a border. "Electronics, for example, have technical specifications that differ from one country to another. There may be a need to adapt or regionalize a product in accordance with current legislation," says Ricardo. "By moving in this direction, the entrepreneur who finds a partner company that makes the whole process of getting the product out of Brazil and importing it into the new country possible can have a more assertive vision and increase the chances of success in internationalization," says Onofre. See the full article here!
CRO as an area of revenue optimization in online retail
Maximize your online results with the power of CRO! 🚀 Diogo Olher, COO of Social Digital Commerce, and Douglas Texeira, CRO specialist, unveil the keys to optimizing online retail revenue in the Entre amigos podcast from E-commerce Brasil. Discover effective strategies and why CRO should be an essential part of your daily routine. Turn clicks into customers now!
DREX: Brazilian digital currency that promises to be a new form of online payment
By the end of 2024, the Central Bank promises to launch a Brazilian version of CBDC In recent years, many technological changes have taken place to improve online transactions and make life easier for Brazilians. The most recent was PIX, which revolutionized the way digital and physical purchases are paid for. By the end of 2024, the Central Bank promises to launch a new form of online transaction: the DREX (Digital Real Electronic), a digital currency that is a continuation of virtual solutions. DREX will become a new form of online payment, being a Brazilian version of the so-called CBDC (Central Bank Digital Currencies). Other countries such as Sweden, China and South Korea already have a transaction system similar to DREX. The expectation is that the digital currency will be used through financial operations that are already available, such as transfers, payments and loans, with the aim of simplifying transactions and reducing the costs involved in this process. It will be possible to use it in smart contracts and in high-value transactions, for example, purchases of vehicles, real estate and government bonds. One of the distinguishing features of DREX is that it allows you to program the money transaction automatically once a certain condition has been met. DREX can be converted directly from money deposited in virtual wallets and will be carried out by fintech banks, cooperatives, brokers and other financial institutions authorized by the Central Bank. Institutions that choose to make DREX available to their users will have to adopt a specific technology to carry out the transactions called Block Chain - which guarantees greater security, speed and transparency in the transmission of information. Difference between DREX and PIX? Despite some similarities, PIX and DREX are different. Basically, PIX is the form of payment by which we transfer money and DREX is the money that will be transferred. Source: Nuvem Shop Would you like to find out more about our services and implement digital solutions in your company? Get in touch with our experts!
Vote for Social in the ABCOMM Awards and help recognize the best in e-commerce!
Due to the significant growth and expansion of Social Digital Commerce, we are competing in six categories of the ABCOMM (Brazilian Association of Electronic Commerce) award, which recognizes companies, systems and professionals that have stood out in the digital scenario. The categories are: Digital Performance Agency: Social Digital Commerce: https://vote.abcomm.org/categoria/1/agencia-de-performance-digitalEmpreendedor of the Year: Ricardo Onofre: https://vote.abcomm.org/categoria/8/empreendedor-do-anoFornecedor of Digital Services: Social Digital Commerce: https://vote.abcomm.org/categoria/6/fornecedor-de-servicos-digitais Logistics for E-commerce: Social Digital Commerce: https://vote.abcomm.org/categoria/2/logistica-para-ecommerceProfissional of E-commerce: Diogo Olher: https://vote.abcomm.org/categoria/10/profissional-de-e-commerceProfissional of Digital Marketing: Nícolas Fernandes: https://vote.abcomm.org/categoria/9/profissional-de-marketing-digital To our clients, partners and collaborators: let's vote together for this award. We're counting on your vote!
MG Conference and NRF 2024: adapting e-commerce involves connecting with AI
With 40,000 visitors and more than 190 talks held at this edition, NRF 2024 continues to be on the agenda for Brazilian e-commerce. Mentioned at the MG Conference, the event elucidated, in the opinion of Nícolas Fernandes, CSO at Social Digital Commerce, the importance of technology in planning for the sector. See the full article: https://bit.ly/3SPwSNw
Social Digital Commerce uses methodologies that guarantee the security of customer and consumer data
International Safer Internet Day has been celebrated on February 6 and 7 since 2003 In 2003, the International Safer Internet Day was created by the INSAFE-INHOPE Networks and the European Commission with the aim of raising awareness and promoting the ethical, responsible and safe use of the Internet. The date is celebrated on February 6 and 7 in 200 countries, including Brazil, which are carrying out initiatives and projects to promote the importance and awareness of citizens. In addition to alerting and educating the population about their rights, forms of protection and the proper use of the internet. Social Digital Commerce uses methodologies that guarantee the security of customer and consumer data. Here is a selection of four of these methodologies:1) Advanced Encryption: Social Digital Commerce's customer data is carefully encrypted, ensuring that each piece of sensitive information is transformed into a code that is indecipherable to any prying eyes. 2) Double Authentication: double authentication is implemented on all the platforms managed by Social. In other words, in addition to conventional credentials, a second layer of verification is required, providing an additional barrier against unauthorized access. 3) Strict Access Governance: security starts with control. Only duly authorized people have access to sensitive data. This governance ensures that every glance and manipulation is carried out only by trusted hands. 4) Tailored Approval: with a proactive approach, any access to data, whether sensitive or not, is granted only upon formal request and approval by the person responsible for the area. This ensures that only essential operations/queries are carried out, maintaining data integrity and confidentiality. In addition to the methodologies mentioned above, which make up the forms of data security offered by Social Digital Commerce to its clients and customers, the company's employees also have methodologies that provide secure browsing on the systems used internally. These are: 1) Firewall: a crucial component in a network to ensure greater security. It is capable of blocking attacks from external intruders and can close unauthorized ports of entry. 2) Antivirus: this is software designed to protect the user and the device, blocking various malicious websites, identifying threats from downloaded software or possible vulnerabilities. 3) VLANs: VLANs (Virtual Local Area Network) are responsible for partitioning the network, allowing it to be divided into distinct corporate areas. This separation prevents communication between them, thus reducing the vulnerability of the internal network to external threats. 4) VPN: a Virtual Private Network (VPN) establishes a secure connection to our network, regardless of a person's physical location. This technology provides a secure channel for communication, guaranteeing privacy and data protection, even when accessed remotely. Social Digital Commerce's team of employees receives guidance on phishing to reinforce the importance of a work methodology focused on security, warning of possible internet scams, such as suspicious links and websites. Social Digital Commerce values the security of its clients', consumers' and employees' data, valuing the importance of ethics and responsibility in favor of a safe internet. Do you want your e-commerce data to be secure? Get in touch and talk to our experts.
How does e-commerce boost the success of companies that sponsor the BBB?
How does e-commerce boost the success of companies that sponsor BBB?', signed by our COO, Diogo Olher, which explores how the program impacts the success of companies that sponsor the reality show. See the full article: https://bit.ly/3SMUGBI
