Tips for selling stranded stock in January
Known as the "month of sales" or even the "month of the hangover", January is marked as a period of promotions and stock-burning for retailers. After a Christmas with lower than expected records, with a drop in sales of more than 10% in Brazilian commerce compared to the same period the previous year, the week of the Christmas holidays was the weakest for retailers in the last three years, according to a survey by Serasa Experian. See the full story: https://jornalempresasenegocios.com.br/negocios/dicas-para-vender-estoque-encalhado-em-janeiro/
Retail media, automation and Immersive Commerce: lessons from NRF 2024 for the present and future of retail
In his column for Época Negócios, Nícolas Fernandes - CSO at Social Digital Commerce, took part in NRF'24 Retail Big Show, the world's largest retail fair, and highlighted the main trends and prospects for the market in 2024. At this year's NRF: Retail's Big Show in New York, the world's largest retail trade show, the trends and innovations presented are outlining a futuristic scenario that is already being implemented in the present. The event, marked by distinct spaces in its program layout, highlights the remarkable evolution of the technology sector, with a clear focus on artificial intelligence (AI). Statistics reveal that 86% of the startups present at the fair are focused on the subject, demonstrating the relevance and impact of this sector in the current retail scenario. Check out the full article in the Época Negócios column: http://glo.bo/429WFmD
Up-to-date technology for exceptional e-commerce results and solutions
When it comes to online shopping, it's crucial that the technology is modern in order to deliver more quality to the market and to the customer. This is even more the case today because of how the public views technology and the internet. According to a survey published by DataReportal at the beginning of 2023, the influence that the internet has on Brazilians' lives is 84.4% (the global average is 64.4%), totaling 9h32min on the internet. But what does this mean for the e-commerce and mobile markets? Basically everything, because 97.1% of users make purchases using their cell phones. This implies a need to adapt to cutting-edge technology in order to provide users with a safe experience and exceptional solutions. Check out the full article on the E-commerce Brasil website: https://bit.ly/3U2hVc4
Social Digital Commerce advances in Latin America's e-commerce market
Social Digital Commerce, a company that has been developing e-commerce businesses for seven years, is moving ahead with its expansion plan for Latin America after structuring its market in two other continents: Europe and Asia. With operations in the United States, Portugal and China, the company's goal is to hire more than 400 new professionals by the beginning of 2024 and expand its presence in countries such as Mexico, Chile, Argentina and Colombia. Social Digital Commerce offers solutions for companies that want to sell more in the digital environment, multiply sales, expand into the international market or do business beyond digital. In this sense, four service hubs encompass all the solutions for clients wishing to leverage their business, Digital Management being one front that provides the most technological and innovative solutions for digital sales. Read the full article on the E-commerce Brasil website: https://www.ecommercebrasil.com.br/noticias/social-digital-commerce-avanca-america-latina
Five trends that promise to be on the rise in the e-commerce market in 2024
The novelties aim to build customer loyalty and provide a personalized buying journey New year and new trends, right? In the e-commerce market, this is no different! For 2024, we've selected five innovations that promise to be on the rise in digital shopping environments. The trends aim to build customer loyalty and provide a personalized shopping journey. The new features for e-commerce are: Phygital retail This is the integration of online and offline media, where the consumer is given the right to choose their own shopping journey. In this modality, customers are offered more practical, intuitive and efficient alternatives to solve their purchasing problems. Smart Showcases This trend is used in conjunction with artificial intelligence, where a virtual salesperson uses a system to recommend products according to the user's profile and behavior. In these showcases, there is the option of personalization which is carried out with the help of data analysis extracted from the user's browsing databases, so it is possible to identify and recommend products. Conversational Commerce Involves real-time conversations with consumers and sales are made via instant messaging applications and chats. Conversations can be done manually or automatically. This trend promises to be the pinnacle of sales. Online payment with biometrics This trend is designed to prevent fraud in online purchases. Online payment will be made using instant selfies to complete the credit card purchase on digital platforms. Augmented reality The aim is to combine the virtual with the real. In this trend, consumers will have the experience of seeing your product wherever they are, or even being able to see how it will look in the desired environment (in the case of furniture, for example). *Source: UX Group, Vindi and Real Trends. How about having some of these trends in your business? Get in touch with our team of experts.
Retail digitalization: an opportunity to sell more, build customer loyalty and combine technology with your business
53 million Brazilians shopped online in the first quarter of 2023, which means that selling in the digital world brings many benefits for companies Online shopping is taking up more and more space in the lives of Brazilians, accounting for a total of 53 million in the first half of 2023 according to a report released by NIQEbit. However, for these purchases to be made, companies need to choose to digitize their businesses. There's a lot of talk about the digitalization of retail, but is it really important? What are the benefits? What are the pros? These questions have answers! Digitalization Retail digitalization is the integration of technology into business operations, starting with the first contact of the sale right through to stock management and delivery to the customer. And for this to happen assertively, it is essential to have a technological system - integrating digital payment methods, process automation and a presence on various digital channels. Benefits Digitizing your business will allow for a more efficient and personalized customer experience, an increase in operations and sales, and a reduction in costs. These are some of the benefits that will help your company continue to grow. Pros The pros of digitizing your business are in addition to the benefits and in order for them to have really good results, it is extremely important to have strategies, planning and competent management to put them into practice. Digitization, combined with the various online communication channels, performs and delivers a significant increase in sales, after all, a set of factors to have positive results. "Digitizing businesses is fundamental to accelerating sales on seasonal dates, Black Friday and end-of-year campaigns. It's also important to have planned and well-structured actions," explains Nícolas Fernandes, Chief Sales Officer (CSO) at Social Digital Commerce. Therefore, digitizing your business is an assertive way to sell more, expand and guarantee a good customer experience. Social Digital Commerce has four hubs that can help from the start of the process right through to delivery to the consumer. Get in touch and speak to one of our experts.
Increase of 30% in turnover and hiring of new employees are the projections of Social Digital Commerce
It is estimated that the average purchase ticket during the final stretch of the year will reach R$270 and sales of drinks, clothes, household appliances and electronics will increase during this period With just a few days to go until the end of 2023, sales of some products will increase during the final stretch of the year. In December, for example, consumers look to buy more drinks, clothes and household appliances. With the arrival of summer on December 22, the public is looking to buy items such as sunscreen, swimwear, flip-flops and repellent (according to data released by the Nubimetrics survey). It is also important to note that the increase in sales of these products begins at the start of the third quarter of the year. According to internal data from Social Digital Commerce, the company expects turnover to increase by 30% during this period, compared to the previous year. The average ticket is expected to double to R$270. Social also lists an important point in this final stretch of 2023 and the beginning of 2024: new hires. On Black Friday in November, the company hired 85 new temporary employees and has already hired 45. For January 2024, it plans to hire another 40. There's still time for you to digitize your business! Get in touch and talk to one of our experts!
In the media: company wants to double in size and have a turnover of R$ 200 million
Social's main business is called "Digital Management", a division that accounts for 75% of turnover. Basically, Social takes control of the company's digital store, structuring the website, registering products on marketplaces, pricing and the entire logistics chain. The company's operation also has units dedicated to data and the development of digital marketing strategies and one for creating concept stores and pop-stores to leverage digital sales. In an article in EXAME magazine, Social Digital Commerce's CEO, Ricardo O. and COO, Diogo Olher told a little about Social's history and revealed the next steps for 2024. Click on the link to read the full article: https://bit.ly/3NrBExU
CANALTECH PODCAST - Digitizing business is the key to increasing end-of-year sales.
The CSO of Social Digital Commerce, Nícolas Fernandes Nascimento, took part in the Canaltech Podcast to talk about the digitalization of business in the final stretch of 2023. After Black Friday, commerce is already gearing up for end-of-year sales. More than ever, it's time to take advantage of the opportunities available through digital communication channels. But it's not enough to have an online store, you need to develop methods and plan to take advantage of the business in the virtual world. Press play and check out the podcast in full: https://open.spotify.com/episode/5qg5NWsUjgM90ev6HMUbJM?si=43f1f356b3d24230
ESG is gaining importance in the business world and is increasingly impacting daily life at work
'Environmental, Social and Governance' assesses environmental, social and governance issues in the corporate environment In recent years, the acronym ESG has become increasingly common in the business world. ESG stands for "Environmental, Social and Governance" and is a set of criteria used to assess the sustainability and social responsibility of companies. The ESG criteria were developed to help investors assess the performance of companies in relation to environmental, social and governance issues, as well as their impact on society and the environment. These criteria have become especially important for investors looking to invest in companies that have a positive impact on the world and are more transparent in their operations. Environmental - "E" All issues related to the management of natural resources, greenhouse gas emissions, pollution and the use of renewable energy are part of this criterion. Companies that care about the environment and take measures to minimize their negative impact on nature tend to perform better in this criterion. Social - "S" How does the company relate to its employees, suppliers, customers and communities in general? Issues such as diversity and inclusion, employee health and safety, fair labor relations and community engagement are assessed in this criterion. Governance - "G" The last criterion refers to how the company is managed and how its decisions are made. Issues such as transparency, corporate responsibility and ethics, the independence of the board of directors and respect for shareholders' rights are assessed in this criterion. Companies that excel in all these criteria are considered more sustainable and socially responsible, attracting more investors and conscious consumers. Organizations that promote ESG actions guarantee certifications and seals of excellence. One of the companies that has excelled in ESG criteria is Social Digital Commerce, which specializes in fullcommerce and cross border. Among some of the organization's actions that contribute to good performance in each of the ESG criteria are: "E" - MOSS Carbon Neutral Seal Social Digital Commerce has the MOSS Carbon Neutral Seal, a certification awarded to companies that manage to completely offset their greenhouse gas emissions, reducing their emissions as much as possible and then offsetting the rest of the emissions by investing in carbon reduction or removal projects. With the offset, three protection projects in the Amazon are supported by the company: Agrocortex, Fortaleza Ituxi and Santa Maria. In addition to the environmental benefits, REDD+ projects have a direct impact on local social and economic development. "S" - Employee first Valuing employees is the watchword at Social Digital Commerce. The company believes that offering office benefits is a way of promoting a healthy and engaging working environment. Among the benefits offered are fresh fruit every day, massage sessions, courses and training. Social Digital Commerce also encourages its employees to take part in events that promote health and well-being. "G" - Great Place To Work (GPTW) Seal Among Social Digital Commerce's governance actions, the GPTW seal stands out. This certification is awarded exclusively to companies that offer a quality working environment and well-being to their employees. The certification is based on a survey of the company's employees which evaluates various aspects of the work environment, such as organizational culture, leadership, climate of trust and engagement. ESG criteria have become an important way of assessing corporate performance in relation to sustainability and social responsibility. Companies that adopt these criteria, such as Social Digital Commerce, tend to be more attractive to investors and conscious consumers, as well as benefiting from more efficient management and a reduction in long-term risks.
